Why your business Needs a Strong Mission Statement

Mission Statement

A mission statement is all important in the business world. In non-techy terms a mission statement tells people what your business aims to achieve.

What is a mission statement

A mission statement is a formal statement of the aims and values of a company, organization, or individual. The purpose of a mission statement is to explain why your business exists, and the overall aim of your company. It clearly outlines the goals and purposes of your company. A good mission statement, will inspire and motivate your employees, and transform your business.

You can find my mission statement & disclosure here.

Mission statements have three main topics. Three components you will need to consider when you are composing your mission statement. It is important to remember that a mission statement needs to be attainable and feasible. Your mission statement should include a brief description of each of the three components below.

  • A statement of the mission of your business
  • A statement of the core values that your business embraces
  • A statement of the goals and objectives of your business

Why you need a good mission statement

A good mission statement is a great resource to any company, but especially to a new company. Your mission statement is like having a guiding light at the end of the tunnel. Like a cheat sheet for a game. Your mission statement puts the answers in your hand. Your mission statement outlines the preferred destination of your business, you just have to choose the path! Your business’s statement gives you direction, so that you can avoid decision paths that won’t contribute to your business goals!

Employee moral is another good example of why you need a good mission statement. Your mission statement communicates to your employees what your business cares about. A good mission statement fosters a culture of change. People are usually resistant to change (I know I can be) especially when the advantages behind the change aren’t clear. If you have a clear mission statement each member of your team is more likely to understand and accept the change. It will be clear that the change is in service of your businesses’ primary goals.

Every business needs a strategy, a game plan, a formula for success. Your business will need to adapt and adopt strategies. With your mission statement you can make effective decisions aimed at achieving the goals in your mission statement. It can be tempting to copy success. To chase after the newest trend, or to try and compete with your competition. Your mission statement can save you from disappearing down either of these rabbit holes. Stay true to your mission statement and create the most effective strategy to reach the goals in your mission statement.

How to write a great mission statement



Make-A-Wish: We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy

Right its time to write your mission statement. (Isn’t English a wonderful language) Puns aside though it is time to work on your mission statement. Keep in mind all the rules of writing, but further than that, keep it short and concise. Your mission statement should be at most a very short paragraph, preferably just a line or two. You should be aiming for a clear easy to remember statement. Think of the long term goals of your business, don’t limit yourself or box yourself in. Spend time on your mission statement. Tweak it till you are perfectly satisfied with you mission statement. I have copied Make-A-Wish’s mission statement below. This is a good mission statement, it is concise and it clearly describes the purpose of the organization.

Some questions to ask yourself when you are ready to write your mission statement.

  • Why did you start your business?
  • What do you want to be known for?
  • What are you most excited about creating?
  • Who are you hoping to help?
  • What benefit do you offer your customers?
  • What are your core values?
  • How will you measure success?

After you have answered these questions you should be ready to start on your mission statement. When you are ready to refine and perfect your mission statement, keep in mind the value you offer. It is imperative that you include, what you do, how you do it, who you do it for, and how it helps them. It does not matter how catchy your mission statement is, if it does not clearly state how you make your customers life easier, it will not resonate with them. Keep in mind the value that you offer your clients!

What your mission statement can do for your Business

Your mission statement gives you direction, it helps you to stay focused on the ultimate goals you have set for your business. It fosters a culture of change. Your mission statement provides you with inspiration, motivation and direction. It will be the core of all your decision making!

Cheers to your mission statement and the future success of your business. Want more useful information for setting up your business for success? Sign up for ‘Set up Your Business for Success.’

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